Our Story

URBAN DELIGHT is India's New Favorite Pickle Brand. 

We are a woman-owned specialty food store offering a wide range of high-end food products, including pickles, ghee, spices, groceries, and more. When we conceived the idea of URBAN DELIGHT, we only had one thing in mind: to create a masterpiece. From a humble street in the south of India, we have now grown to become a PAN India D2C brand.

We thrive on the idea of openness and mutual trust. While our family has a rich legacy of operating a brick-and-mortar model of grocery business for over three decades, we have now ventured into digital commerce to serve the evolving needs of a new generation. We intend to offer the best of everything at a competitive price that everyone can afford.

Life is a lot more uncertain and exciting when we wholeheartedly pursue something with the intention of making a difference. Having started with fewer than a dozen products, we have now expanded across verticals to offer over 50 products, and the range continues to grow. Within a year of our launch, we have sold over 10,000 pickle bottles, catered to around 2000 families, and received overwhelming love from all quarters.

We have realized the impact that good food can have on one's life and will continue to serve high-end food products that offer an experience of a kind and rekindle your nostalgia. With unwavering passion and impeccable standards, we believe we can reach another few thousand families in the coming years.
We strive to revolutionize the way Indians eat. We aim to work for your everyday well-being.

We want to get to every Indian household someday.
We are excited and looking forward to what lies ahead.